services : seo

there are tons of articles, books, and seminars talking about organic search engine optimization. many firms and individuals have spent countless hours and resources discussing the best methods, techniques, and tricks. in getting top search results, though, quality web design is the first step to a successful organic seo effort.

in good web design, there are factors one must consider. first, who is your target audience? regardless of your industry, your audience matters. many websites ignore this basic question. organic search engine optimization starts with quality, easy-to-read, original content. whether you are explaining how to take care of fish or the merits of a multi-faceted investment strategy, you must use language that your audience will understand.

things to consider

in writing good content, or using a third party (like us) to do so, you will naturally target certain phrases related to your products, services, or offerings. our clients have utilized our services to make sure that their clients will find them. in our experience, using regional keys (such as "portland" or a specific neighborhood) is an effective tool. however, having good content and a select group of terms to work with is just the beginning. honest keyword usage is critical, from your on-page content to your meta tags and accessibile alternate content. providing your users with a relevant and appropriate experience will positively impact your bottom line.

increased targeted traffic.
honest search engine optimization = more potential visitors, better visibility, better website.

there are many schools of thought in organic seo. one of them takes advantage of what are called "alt" tags. alt tags are text to display if a user can not (or opts not to) view images. many users, who represent a substantial portion of any customer base, have disabilities that prevent them from viewing images that you may have on your website.

[ the facts ]

• 1/12 men & and 1/200 women "have some form of colour blindness"¹
• there are over one million legally blind people in the united states²
• over "1.5 million Americans with vision loss use computers"²

1 - (Click on the image to your right) http://www.webcredible.co.uk/ ("How disabled users access the Internet")
2 - http://www.afb.org/ ("Facts and Figures on Americans with Vision Loss")